Privacy Policy

The NorCal Life Real Estate Group ("The NorCal Life," "we," "us," or "our"), brokered by LPT Realty, is committed to respecting your right to privacy and protecting your information when you use our services.

This Privacy Policy describes what information we gather about you, how we use it, the safeguards we have in place to protect it, and the choices available to you regarding our use of your personal information, including how you can access, update, and delete it. It applies to information collected through this website and otherwise. Your use of this website and our services, and any disputes arising from it, is subject to this Privacy Policy as well as our Terms of Use and all of its dispute resolution provisions, including arbitration, limitation on damages, and choice of law.

This website is a general audience site, and we do not knowingly collect personal information from children under the age of 13.

If you have questions or concerns regarding this policy, you should first contact us at Sierra@TheNorCalLife.com.

1. Information We Collect

We collect personal information from you only when you voluntarily submit it in order to obtain certain information, including requests to find out more about a property or our services, requests to contact us, and requests to forward your information to one of our agents.

We collect the following personal information from you:

• Contact information such as name, email address, mailing address, and phone number
• Information about your home search and real estate needs, such as properties you ask about, areas you are interested in, and whether you have a home to sell

When you use the property search on this website, your searches, saved properties, and saved searches are processed by our IDX and property-search provider, Buying Buddy, and are also subject to Buying Buddy's privacy statement, which is presented within the search experience.

Like most websites, we also collect general usage and volume statistical information that does not include personal information, as described under Cookies below.

2. How We Use Your Information

We use the information we collect to:

• Send you requested property or service information
• Respond to customer service requests
• Administer your account
• Send you our newsletter
• Send you marketing communications
• Improve our website and marketing efforts
• Conduct research and analysis
• Display content based upon your interests

Data will not be sold or shared with third parties for promotional or marketing purposes.

3. Consent to Be Contacted

By submitting a form on this website, you agree to have your information shared with us and for us to initiate contact with you at the telephone number you provided using live, recorded, artificial, or AI-generated voice, mobile phone (including through automated dialing, text SMS/MMS, or pre-recorded messaging), and/or email, even if your telephone number is on a corporate, state, or the National Do Not Call Registry, and you agree to this Privacy Policy. You further represent that you have the authority to provide this consent regarding voice and text calls to the telephone number you provided.

To opt out of voice calls, tell the operator you no longer wish to receive voice calls. To opt out of text messages, reply "STOP". For text messaging, please use only the term "STOP" to communicate an opt out.

By registering, you are also giving us and our real estate agents permission to contact you via text message, email, or telephone using the email address and/or telephone number you provided during the registration process. Such contact may, from time to time, include attempts to contact you via auto-dialing, prerecorded or artificial voice, or auto-texting technology. You may opt out of these forms of communication by unsubscribing from any email communication or by texting STOP as a reply to one of our text communications. There is no fee charged by us to receive text messages; however, your mobile service provider may charge you for sending and/or receiving text messages and airtime, as well as any other standard applicable rates charged by your mobile service provider.

4. Your California Privacy Rights

We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA). Any terms defined in the CCPA have the same meaning when used in this notice.

You may exercise the following rights regarding your personal data:

• Withdraw your consent at any time, where you have previously given consent to the processing of your personal data.
• Object to processing of your data if the processing is carried out on a legal basis other than consent. Where personal data is processed for direct marketing purposes, you can object to that processing at any time without providing any justification.
• Access your data — learn whether your data is being processed, obtain disclosure regarding certain aspects of the processing, and obtain a copy of the data undergoing processing.
• Verify and seek rectification — verify the accuracy of your data and ask for it to be updated or corrected.
• Restrict the processing of your data, under certain circumstances. In that case, we will not process your data for any purpose other than storing it.
• Have your personal data deleted or otherwise removed, by placing a request at Sierra@TheNorCalLife.com including your first and last name, email address, and/or phone number for identification purposes.
• Receive your data and have it transferred to another controller in a structured, commonly used, and machine-readable format, where technically feasible.
• Lodge a complaint before your competent data protection authority.

Any requests to exercise these rights can be directed to us through the contact details in this document. These requests can be exercised free of charge and will be addressed as early as possible and always within one month. The designated email address for these requests is Sierra@TheNorCalLife.com.

In addition, if you are a resident of California: we will not share any personal information about you to the extent prohibited by applicable California law or to the extent your prior consent to share is required by applicable California law; and you have the right to request information from us regarding the manner in which we share certain categories of information with third parties for their direct marketing purposes, including the categories of information we disclosed to third parties for their direct marketing purposes during the preceding calendar year, the names and addresses of the third parties that received that information, and, if the nature of the third party's business cannot be determined from their name, examples of the products or services marketed.

5. Information Sharing

We may share your personal information with any other business associated with this site, in the ways described in this Privacy Policy. We may provide your personal information to our service providers and subcontractors in support of our services — such as our website host, property-search (IDX) provider, client-relationship system, and email provider — for purposes such as customer service. These companies are authorized to use your personal information only as necessary to provide these services to us.

We may also disclose your personal information:

• As required by law, such as to comply with a subpoena or similar legal process
• When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request
• To any other third party with your prior consent to do so

6. Cookies and Other Tracking Technologies

We may use cookies, for example, to keep track of your preferences and profile information. Cookies are also used to collect general usage and volume statistical information that does not include personal information. We may use another company to place cookies on your computer to collect non-personally identifiable information to compile aggregated statistics for us about visitors to our site.

Our site does not currently respond to "Do Not Track" signals sent by your web browser.

7. Links, Widgets, and Embedded Content

Our site includes links to other websites whose privacy practices may differ from ours. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy statement of any website you visit.

Our website also includes widgets and embedded content from other companies — for example, property-search tools, maps, and videos. Personal information, such as your email address, may be collected through a widget, and cookies may be set by the widget to enable it to function properly. Information collected by a widget is governed by the privacy policy of the company that created it.

Our website offers publicly accessible blogs and social media pages. Any information you provide in these areas may be read, collected, and used by others who access them.

8. Security

The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the internet, or method of electronic storage, is 100% secure, however, and we cannot guarantee its absolute security. If you have any questions about the security of our website, you can contact us at Sierra@TheNorCalLife.com.

9. Visiting Our Website From Outside the United States

This Privacy Policy is intended to cover collection of information on our website from residents of the United States. If you are visiting our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using our services, you understand that your information may be transferred to our facilities and to those third parties with whom we share it as described in this Privacy Policy.

10. Text Messaging Terms

1. We use SMS to confirm appointments, send reminders, and notify clients of schedule updates or important changes.
2. You can cancel the SMS service at any time. Just text "STOP". After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time, and we will start sending SMS messages to you again.
3. If you are experiencing issues with the messaging program, you can reply with the keyword "HELP" for more assistance, or you can get help directly at Sierra@TheNorCalLife.com.
4. Carriers are not liable for delayed or undelivered messages.
5. As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency may vary. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
6. Your opt-in data will not be shared with third parties.

11. Changes to This Policy

We may update this privacy statement to reflect changes to our information practices or changes in regulations governing privacy. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on this site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

12. Contact Us

The NorCal Life Real Estate Group, brokered by LPT Realty

2561 California Park Drive #300, Chico, CA 95928

(530) 632-9028

Sierra@TheNorCalLife.com

This Privacy Policy was last revised on October 26, 2026. We reserve the right to modify or amend this policy at any time by posting the revised Privacy Policy on the website.